Had no idea Harley had such a tumultuous journey. Amazing to see they've come back from the brink though. It's not every day that a brand loses its way and then crawls back to powerhouse status. Reminds me how Steve Jobs revived Apple after being ousted in the 80s.
Also — crazy coincidence you published this. Currently reading a book on advertising called "Hey Whipple, Squeeze This", and one of the chapters on copywriting discussed a Harley ad. The author called it one of the best he's ever seen because of how well the copy and visual compliment each other. Check it out: https://www.thebigad.com/2021/01/11/lifestyle-ads-harley-davidson/
There’s some really cool stories of brands that have reinvented themselves, I’m planning to write about more of them in future as really enjoyed putting this one together.
Thanks for sharing those ads, they are absolutely beautiful! Any idea when they are from? I’d like to think from the early 90s and their “back to basics” chapter.
Thanks for the shoutout!
Had no idea Harley had such a tumultuous journey. Amazing to see they've come back from the brink though. It's not every day that a brand loses its way and then crawls back to powerhouse status. Reminds me how Steve Jobs revived Apple after being ousted in the 80s.
Also — crazy coincidence you published this. Currently reading a book on advertising called "Hey Whipple, Squeeze This", and one of the chapters on copywriting discussed a Harley ad. The author called it one of the best he's ever seen because of how well the copy and visual compliment each other. Check it out: https://www.thebigad.com/2021/01/11/lifestyle-ads-harley-davidson/
Cheers Angus!
There’s some really cool stories of brands that have reinvented themselves, I’m planning to write about more of them in future as really enjoyed putting this one together.
Thanks for sharing those ads, they are absolutely beautiful! Any idea when they are from? I’d like to think from the early 90s and their “back to basics” chapter.
Looks like that ad was from around 2002. Checks out.